How do you get people to stop, snap, and share your relaunch? For Karta, the answer was So Kaw-Kaw-Nut — a bold campaign that brought its flavour-packed message to the streets through Big Tree’s iconic DOOH formats.

The visuals were loud, proud, and unmistakably kaw, bursting with vibrant colours and impactful copy. These creatives didn’t just sell coconut water — they sold a feeling. A reminder that with every sip of Karta’s 100% authentic coconut water, you’re not just refreshing yourself — you’re unleashing your inner kaw-ness. The ads also pointed out exactly where to get your hands on one, making it even easier to turn awareness into action.

From May to June, Karta sparked mass attention by inviting people to spot, snap, and share their DOOH content for a chance to win Decathlon vouchers. The mechanics were simple, but the effect was powerful. When audiences become part of the campaign, the message travels further. Strategically placed on high-impact DOOH sites, the campaign saw great participation from the public. 

With strong brand messaging and a city-wide treasure hunt, Karta has successfully raised its mass brand awareness — because nothing says “refreshing” like a coconut and a good challenge!