With the right idea, your message doesn’t just pass people by — it walks with them.

The KLCC Convex Crossing is more than just a link between Suria KLCC and the KLCC Convention Centre — it’s a high-traffic, high-impact tunnel with the power to do more than deliver brand visibility. It’s built for sensory storytelling. From dynamic lighting and ambient soundscapes to tactile surfaces, 3D protrusions, and even scent integration, this is where campaigns come alive.

Strategically located in the heart of the city, the tunnel captures a diverse audience — corporate delegates, business professionals, tourists and style-conscious shoppers — all moving with purpose. Its long, uninterrupted stretch provides the perfect canvas for brands to make bold, multi-sensory statements that don’t just get noticed but get remembered.

Energy Asia 2025 demonstrated this potential brilliantly. Through full tunnel domination, they transformed the space into an immersive and educational journey on sustainable energy. With 3D floral elements, reflective foil installations of the Twin Towers and KL Tower 2D pop-ups, and thought-provoking messages, the tunnel sparked curiosity and conversations among all who passed through.

This campaign further confirmed that with the right idea, your message doesn’t just pass people by — it walks with them.