For Malaysians, the pursuit of good food is a shared passion. 

Discovering the epic Makan spot was a never-ending adventure, and Kay’s Steak & Lobster understood this perfectly. Their out-of-home campaign was a feast for the eyes (and your stomach!), especially for those craving a truly satisfying steak experience.

Positioned along the Guthrie expressway, the campaign’s striking and mouthwatering visual with clear messaging was designed to catch your attention. Located conveniently near their newest outlet in Elmina, it served as a helpful marker for those in the vicinity. Whether you were visiting someone or simply passing through, this beef-utiful sign pointed you straight to a perfect cut, you’ll wonder why you ever settled for less. No mis-steaks, just pure deliciousness!