While brands leverage OOH solutions located at high traffic roads and congested junctions that witness thousands of audiences a day, OOH media nearby points-of-purchase are equally sought after by brands to serve its rooted functions.

Be it to promote products, boost sales or for new product launching and branding, brands advertising on OOH solutions nearby shopping malls or outlets not only yield great brand recall that influence consumer purchase decisions, but remind and prompt audiences before they hit the retails. Having bountiful OOH opportunities available in these proximities, it is only ingenious of brands to create prominence targeting affluent audiences made up of PMEBs, shopaholics, executives, youths and travellers to reap great brand recognition and effectively increase business conversion rates.

A recent study has shown that 85% of Malaysian audiences have taken some action upon seeing a product or brand that interests them on OOH advertisement with more than 54% of them having purchased the product in-house or online.

Is your brand out and about grabbing extensive audience attention through OOH at your nearby outlets?