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Case Studies

Mega Screen, Mega Thrill: Nissan KICKS Electrifies KLCC Junction

3 January 2025
Case Studies
Mega Screen, Mega Thrill: Nissan KICKS Electrifies KLCC Junction

Taking centre stage on the big screen was a swerving good look, the All-New Nissan KICKS e-POWER! Nissan’s sleek, dynamic and vastly mesmerising 3D animation on Big Tree’s iconic CuBig @ KLCC Junction did more than just showcase the car’s beauty — it also embodied the bold and thrilling experience of driving it.

This captivating display encouraged viewers to visit the nearest Nissan showroom to get behind the wheel and experience the #GILERKICK for themselves.

By combining cutting-edge technology with creative storytelling, this stylish anamorphic visual went beyond simply grabbing attention; it perfectly demonstrated the brand’s state-of-the-art innovation and brought its narrative to life.

OOH advertising continued to evolve as a platform where creativity and technology merge seamlessly. Whether it was about style meeting style, or tech reflecting tech, the focus was on delivering impactful experiences that spark engagement!