By leveraging bold, colourful and clean visuals, Beryl’s campaign placed its premium chocolate range at the heart of the creative execution.

The uncluttered design, complemented by the brand’s signature fonts and colours, had created an appealing balance of familiarity and freshness. Rich-coloured backdrops had amplified the visual appeal, ensuring the products stood out against the urban backdrop.

Strategic placement in high-traffic locations had added another layer of impact, capturing the attention of drivers, commuters and pedestrians alike. The use of well-lit setups ensured the campaign’s presence remained strong even at night, a crucial factor for maintaining consistent visibility.

A well-executed OOH campaign didn’t just advertise — it built trust and inspired delight. Beryl’s deliciously unforgettable campaign was a shining example of how thoughtfully designed outdoor advertising truly delivered indulgence and left a lasting mark.