Nothing stops traffic quite like a steaming bowl of MAGGI. Served hot in high-traffic locations in Klang Valley, this campaign wasn’t just about visibility; it was about making people feel hungry!

MAGGI’s mouth-watering visuals were a masterclass in digital OOH advertising. The close-up shots of slurp-worthy noodles and rich, flavourful broths didn’t just capture attention — they ignited cravings. And that was the power of DOOH: large-scale, high-impact screens delivering bold branding in the moments that mattered. Whether it was a motorist stuck in traffic or a commuter rushing through KL Sentral, these dynamic, high-resolution displays served up an irresistible reminder that it was always a good time for MAGGI.

With the flexibility of DOOH, brands weren’t just seen; they were felt. And when an ad made someone crave a product before they even realise it, that’s when you know it’s hitting all the right notes.