Did you spot it? The hints were subtle, but the rumours? Loud.

No logos. No dates. Just stripped-back black-and-white designs, a handwritten font, and a lone rose — a subtle nod to one of the most iconic rock bands of our time: My Chemical Romance.

Three teasers lit up our DOOH screens. The first teaser asked a single question — just enough to stir curiosity. Then came the second: “Masa Semakin Hampir” — and suddenly, it wasn’t just a rumour. The final teaser heightened the suspense with a countdown from ten, glitching down to seven before the screen suddenly went black — this moment alone sets off a ripple effect across social media.

No artist name. No big reveal. Just the right amount of mystery — and the right platform. Positioned in high-traffic areas and designed to catch millions of eyeballs — but when the creative is intentional, like a cryptic visual or unexpected moment, it does more than just get seen. It invites people to pause, engage, and share it beyond the streets.

That’s the power of OOH: it blends into the everyday, but when done right, it stands out. In a city full of noise, sometimes it’s the quietest message that gets noticed.