Sometimes, all it takes is one cheeky cat to steal the spotlight on the road.

FELIX recently took over our DOOH screens with an animated campaign that asked the all-important question: “Si comel itu nak apa?” — before smugly answering itself with, “Mestilah FELIX.”

From tender grilled meat to tasty jelly, every line of copy made FELIX’s cartoon cat hungrier — and audiences couldn’t help but follow along. That’s the magic of DOOH: it turns everyday traffic into a stage where even the smallest story can leave a big impression.

With playful visuals and a dose of wit, FELIX showed how OOH isn’t just about being seen — it’s about being remembered. And in this case, remembered for sparking smiles along the way by showing how a simple, fun story can stand out in the daily rush.

Because when brands let their ideas stretch their paws on DOOH, the result isn’t just visibility. It’s impact.