Ever looked up on the road and seen more than just a billboard?

For out of home advertising, scale is everything. When exaggeration meets everyday relatability, the message becomes impossible to ignore. Instead of focusing directly on a product, this creative approach puts the spotlight on the problem itself, turning daily challenges like allergens or pet fur into visuals that feel larger than life.

The concept is simple yet powerful: an everyday scenario is amplified with scale, like a massive salmon fillet filling the kitchen or a relaxed owner seated beside an oversized cat. The metaphor is clear — small, invisible problems at home can feel overwhelming when they build up. By bringing that exaggeration onto a billboard, the issue suddenly feels relatable, memorable, and urgent.

This is the magic of DOOH. Its strength lies not in lengthy copy, but in bold, direct visuals that stop people in their tracks. When scale is used strategically, even the most ordinary struggles transform into street-stopping stories that spark instant recognition.

Campaigns like this remind us that DOOH isn’t just about product promotion. It’s about connecting with audiences in ways that feel human, visual, and unforgettable — turning daily problems into powerful public conversations.

Next time when you look up, don’t just see a giant cat — see a giant solution!