Levi’s demonstrated that effective advertising goes beyond simply reaching a wide audience; it focused on building meaningful connections with the right people.

Their latest Programmatic Digital Out-of-Home (pDOOH) campaign highlighted that successful advertising is not just about reach, but also about relevance. Using programmatic targeting, Levi’s delivered highly customised messages that were altered and tailored to specific demographics and locations.

Instead of using a one-size-fits-all strategy, Levi’s stitched up a winning strategy to identify key consumer groups and their preferred locations, such as commuters at KL Sentral and shoppers in KL’s Golden Triangle. This targeted approach ensures that advertisements engage with individuals who are most likely to resonate with the brand and its products. By adopting this strategy, Levi’s not only increased the chances of conversion but also enhanced its relevance among its target demographics — it was Jean-ius marketing!