Shukor Ariffin

A Malaysian, Shukor Ariffin joined Big Tree in 2003 as Manager, Corporate Affairs and Business Development. As a key member of Big Tree, Shukor demonstrated strong leadership and contributed significantly towards the company’s rapid growth to become Malaysia’s leading Out-of-Home (OOH) Advertising Solutions provider. He was later promoted to the position of General Manager, Business Development and Corporate Planning in September 2009 and then became General Manager Operations in October 2011. In June 2017, he was made Chief Operating Officer. He was appointed as the new Chief Executive Officer of Big Tree, effective 16 November 2017.

An advocate in the utilisation of the latest technologies available, he was responsible in managing and developing activities concerned with the production of innovative media formats that allow advertisers to not only reach consumers effectively but also cascade brand messages in the best possible way. Big Tree has significantly transformed the conventional advertising panels into those that utilise digital screens, halo panels, ambient media, retail displays and many other formats. At Big Tree, Shukor led several key projects for the company which include the implementation of the OOH advertising solutions for the Malaysian Mass Rapid Transit (MRT) and Light Rapid Transit (LRT) lines. The transit lines are a major infrastructure utilised by over 500,000 commuters daily and are essential for advertisers reaching the lucrative young demographics.

Shukor graduated from the University of Bradford, the United Kingdom, with a Bachelor of Science (Honours) in Economics. His other appointments prior to Big Tree include PLUS Berhad and Azlan & Associates Consulting.

He currently sits on the Board of Big Tree.

Other than as disclosed, he does not have any family relationship with any Directors and/or major shareholders of Media Prima Berhad (Media Prima). He has no personal interest in any business arrangements involving Media Prima. He has had no convictions for any offences within the past five years.