BIG TREE Scores The LRT Line Extension Project | Big Tree
News
-
01.10.2016

BIG TREE Scores The LRT Line Extension Project

The Light Rail Transit (LRT) Line Extension Project (LEP) involved the extension of RapidKL’s Ampang Line and Kelana Jaya Line to better integrate the urban public transportation services, while expanding the number of public transport commuters. This project established 25 new stations and extended both lines by 34.8km. Now in full operation, the entire LRT service (LRT and LRT LEP) comprise of 72 stations and 91.5km in length of lines. Both lines will pass through some of the most developed and highly populated areas in Klang Valley, connecting at Putra Heights, where an integrated station has been developed for the two lines to meet, providing a seamless journey to all commuters.
In June 2016, Prasarana had awarded Big Tree with the honour to continue managing advertising concessions for the Ampang and Kelana Jaya line including the new line extensions. This advertising concession also includes KL Monorail. Through winning this advertising contract, Big Tree has been able to augment its capacities of providing the One Transit Solution as part of Big Ride advertising opportunities.

The One Transit Solution includes advertising formats for station interior, outdoor exterior and LRT trains consisting of various formats to suit all advertising needs. Various formats such as the Spectacular AdTrack had undergone aesthetic enhancements; and the Wall Glitz had been a newly introduced media for LRT. The introduction of new and enhanced media formats has been associated with higher occupancy rate and greater effectiveness in advertising.







 

Or you might also be interested in :-

News - 29.03.2024
e-BIG News - Edition 35
We’re only 3 months into 2024 and brands are already embracing creativity to dominate the OOH space with numerous innovative executions
Read More
News - 01.09.2023
BIG TREE FOSTERS HEARTFELT CONNECTIONS ON DIGITAL OUT-OF-HOME (DOOH) IN KLANG VALLEY THROUGH ITS NEWLY LAUNCHED “APA KHABAR?” CSR CAMPAIGN IN SUPPORT OF MENTAL HEALTH AWARENESS
“Apa Khabar?”. In conjunction with World Mental Health Day, Big Tree launched a CSR campaign encouraging the Malaysian public to share uplifting messages and photos on OOH.
Read More
News - 30.09.2023
e-BIG News - Edition 33
Apa Khabar? campaign contest launched by Big Tree encouraged Malaysians to share positivity through the means of OOH in support of mental health awareness this October 2023. 
Read More