In conjunction with the Petronas Grand Prix of Malaysia 2022 Championship, Petronas MotoGP adds thrill to motorsport enthusiasts with blood-racing visuals on multiple OOH solutions within Klang Valley.
Petronas brought the Sepang Circuit experience to the pedestrians of KLCC as they featured bigger-than-life racing bikes and LED lights on the walls along the walkway with a mini podium display and roaring sound of racing bikes to breathe life into the visuals. Petronas also illustrated stunning attention-grabbing visuals at the CuBig @ KLCC Junction in the pursuit to augment significant brand recall amongst sports enthusiasts, PMEBs, business owners, pedestrians and trendy shoppers at the high traffic junction.
Their roaring comeback heated up the Sepang Circuit and KLCC in October as they made loud and remarkable announcements with extensive digital OOH screens on key arterial roads in Klang Valley. Their deliberate creativity on OOH intrigued multiple senses of audiences – sight and sound, that caught radical attention among the KL folks and proffered a strong brand message.
With the intention to drive great brand impression, Petronas has initiated to multiply vibrance to KL City Centre, radiating high noticeability rate. A study found 80% of Malaysians agree recalling an OOH digital advertisement that is memorable to them with 90% of them having taken action after seeing the brand that interests them on DOOH screens.
Leverage the power of OOH creativity to advocate significant brand impact.